Now that summer is here, the optimal gardening season is supposed to be behind us. Good news for everyone in the landscaping business: such conventional wisdom doesn’t always tell us the whole story. Autumn is an excellent time for home and business owners to work on their landscaping. Landscapers have a few months now to work on finding new customers in time for that next peak. A critical part of that effort should include a landscaping website redesign.
Just as you would with a lawn or a garden, it’s important to design your website so that it’s visually appealing.
Trends evolve, and our knowledge of psychology continues to grow. Our understanding of what makes objects and places attractive to people is always changing. That makes it necessary to revisit the visual design of every website on a regular basis.
It’s important to use images and colors that inspire trust in the work you do and the way you do it. When you include high-quality pictures of your own work, your customers will know what they’re going to get before you even start.
Have you ever gone to visit a website and had absolutely no idea where to find what you were looking for? where the page was cluttered with text, buttons, and ads? That’s a marketing disaster, and you don’t want anything like that to happen.
The trick here is to make sure your website focuses on the most important aspects of your business, first. A simple menu at the top of your webpage should help visitors find whatever they want to know about your company. The best designs will let them do it without even having to scroll down.
Pretty pictures and a good design are just a starting point, though. Your website needs to provide valuable information in the form of text.
Not just any text will do, though. What you need is compelling copy that both gives your customers answers and motivates them to act, at the same time.
The same text also needs to have the right format. It should include appropriate keywords to make it easier to find your website on search engine results pages.
Clear Contact Options
perhaps most importantly, you need to make it as easy as possible for your potential customers to get ahold of you.
Putting a phone number and an email address at the top of the page are just the starting point. It’s a good idea to design your website with chat options as well.
More than that though, you’ll want to design your contact section to kill two birds with one xeriscaping stone.
Your contact section can include a place for customers to enter their email address. You can set up programs to reach out to them immediately with more information, while building up a valuable marketing list.
That way, you can stay in touch with your customers, and let them know about special deals throughout the year. By providing that valuable information you’re more likely to earn more business.
Fast and Easy Landscaping Website Redesign
If you don’t happen to be a professional web developer and a landscape designer at the same time, no worries!
10DAYDEV makes it easy for you to get a landscaping website redesign that’s on trend without any hassle. Contact us today to get started, so that you can attract more customers, faster!