Why is it so important to invest in designing and building a website? How much of a difference does that design make, and should you splurge or simplify? These are not insignificant questions. In fact, your answers to them may strongly influence the amount of success that you enjoy as a business owner. When you’re contemplating a website redesign, it’s important to understand what you really need, and why.
The New Storefront
Your company’s website is every bit as important to the proper functioning of your business as a physical storefront would be, and then some!
A website is more than just a brochure that explains what your products’ features and benefits are. Your website is a combination of that, plus a commercial that’s running 24/7, plus a listing in the Yellow Pages, plus a mail order catalog, and it’s also a shop on the street.
If you’ll forgive those references to archaic marketing technology, you can clearly see that your website is a lot of things to a lot of people. It plays many roles all at once, and it needs to be good at all of them.
In the days before the internet, business owners had to invest in each of those things separately. For some of them, you still do, especially if you have a physical presence. Nevertheless, websites have rolled so many of those things into a single platform. And what that means is that the nature of competition has changed.
It used to be that when you were building your first brick and mortar store, you had to do things in such a way that you weren’t too physically close to your competition, especially if they were already long-established. That’s because a little boutique shop selling the same thing as a department store can’t compete with that department store.
With web design however, the script is flipped.
Now, it doesn’t matter what kind of volume your competition has if your website looks better than theirs, functions better, and shows up higher on search engine results.
Online, quality is everything. And quality leads to quantity.
That’s why your website needs to be beautiful. It needs to be easy to navigate, and help users find what they’re looking for. And it needs to function. Menu options need to go to the right subpages, and anything that looks like a button should be a working button!
Above all, it needs to be trustworthy.
Website Redesign Benefits
The value of a working, well-designed website is too high to ignore. you don’t have to spend an arm and a leg to make it function either, but you should definitely give it some thought.
This is what 10DAYDEV is all about. We don’t build websites from scratch, but if you’ve got a website that was designed more than a few years ago, or that’s definitely not working for you, then you should give us a call.
We know what works in the current market, and we stay on top of trends so we can always deliver the very best in website redesign solutions.
We’ll make sure that your website looks great, and works even better!